Hibu Social – Product FAQs

You can find the targeting options in the Spec Sheet. While we recommend allowing the algorithm to do its magic, we can set up targeting by Age, Gender, Language, Education Level, People with kids, and Relationship Status

We allow detailed targeting by request for monthly Social budgets of $1,000+. Note the expected range of performance will vary from the Social Rate Card.

Employment ads fall under Facebook’s Special Ad Category. Age, gender, ZIP code, exclusion targeting, lookalike audiences, saved audiences and some interests are unavailable for this group per Facebook. The geo-targeting options include: 

• City (cities) must include a radius of at least 15 miles
• Address (addresses) + radius targeting must have a minimum radius of 15 miles
• State (states) targeting

No. All targeting is the US only. 

We no longer offer nationwide campaigns as they are not effective based on our client's budget levels.

The iOS updates make the choice to opt-in/out of tracking more obvious. This has always been a choice for consumers. Consumers who opt out of tracking will no longer be included in audiences where the data was required for targeting. 

The Facebook pixel must be installed to become eligible for retargeting. This is done automatically for Hibu Websites. We need a minimum of 1,000 unique identified Facebook users to visit the business website and execute the pixel in a 6-month rolling window to capture the data needed for audience retargeting. 

Sí.

If a brand is mentioned in the ad, then the advertiser must have permission from the brand owner to use the name in the ad. 

This would fall under Meta's policy for unsafe supplements and advertising such is determined by Meta in its sole discretion: https://www.facebook.com/policies/ads/prohibited_content/unsafe_supplements 

Ads promoting alcohol require age targeting of 21+. This must also be applied to the Facebook page as well. 

No. MLM businesses are not eligible. 

The client needs to dispute page ownership with Meta. Since this page is in a business manager, the info required for any dispute is information only contained in the business manager that owns the page. The best way to get access, in this case, is to try to identify who had access to the page and work with them to get access to the Business Manager. If they cannot identify them, we recommend starting over with a new Page.

In these cases, Meta has recommended completely starting over with a new page. DSC can assist in setting up the new page during consultation.

Here is the policy on repeat infringement: https://www.facebook.com/help/350712395302528

If they are completely blocked from their account and cannot log in, use this form to request a review: https://www.facebook.com/help/contact/260749603972907

You must be logged out/unable to log in to use that form.

Other help on disabled accounts: https://www.facebook.com/help/185747581553788/

The client may also access https://facebook.com/accountquality while logged in (if they still have access) to view any restrictions on their account along with whatever Facebook is requiring to appeal a restriction placed on the account.

Yes. These are two separate apps that do very different things. Facebook requires that permission is given for each. 

Yes, they can still do this alongside Hibu Social. Hibu Social is managed from a separate ad account. The business may run other advertising, including boosted posts from their own ad account. 

No. Facebook recommends videos are no longer than 15 seconds in length. 

The landing page for a Social campaign may be any web URL that is not a Facebook page.